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What is ad serving?
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Joined: 06 Oct 2017
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PostPosted: Wed Nov 29, 2017 4:18 am   Post subject: What is ad serving? Reply with quote


Ad serving describes the process of delivering ads to viewers through an ad server, which is a platform that helps you perform tasks related to your online advertising program.

It makes these tasks easier and more efficient. An ad serving technology platform consists of multiple components: some are technical-oriented, some are business-oriented.

This functionality is obvious the first thing that comes to your mind when people talk about an adserver and rightly so. An ad serving engine is the core element of an ad server. It uses complex rules and algorithms to select the most suitable ad to display to each viewer.

The ad selection process must follow many rules, which are defined and applied by the publisher, the advertiser and by the ad server itself. These rules include the targeting criteria, viewing frequency, location of ad placement, ad priority, earning potential and other settings.

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